B vitamins and the energy metabolism claim
B vitamins are the most common ingredient behind an energy claim, and the reason is straightforward: they play a role in normal energy-yielding metabolism. That is the wording you will see on compliant labels, and it describes a normal function rather than a boost.
Ritual Multivitamin for Men 18+ lists vitamin B12 alongside vitamin D3, which is typical for a general men's product that also gets marketed toward people who feel tired. The B12 is real. What it does for you depends on whether you were short on it to begin with — that is why the same product can feel like nothing or feel like a change, and why the label cannot tell you which one you are.
One practical consequence: an energy formula built mostly on B vitamins is really a general multivitamin with a specific piece of copy attached to it. If your diet is already varied, the extra B12 does very little. If it is not, the formula may cover a gap you were not tracking.
Magnesium and muscle function
Magnesium shows up in formulas aimed at men who train, because it is involved in normal muscle function. It is also one of the minerals that is awkward to fit into a gummy, which is why you see it far more often in capsules and tablets — the format follows the ingredient, not the other way round.
If a product leans on magnesium, check the form and the serving size. Magnesium takes up space, so a meaningful amount usually means more than one capsule a day. That is a routine question, not a quality question: a two-capsule daily product is not worse than a one-capsule product, it just asks more of your morning.
Iron: usually not the point
Many men's formulas skip iron or include it in small amounts, since iron needs vary and men generally have different requirements than women. Nature Made Multi for Him is a men's line, and the men's positioning is exactly where you would expect that choice to be made.
If you are an active man considering an iron-containing product, that is a conversation for a healthcare professional rather than a label comparison. We note the ingredient here so you can spot it on a panel and know it is a deliberate choice, not an omission.